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Why the Best Typography Is the Kind You Never Notice

Why the Best Typography Is the Kind You Never Notice

Good type does its work invisibly. When you can read a page for an hour without thinking about the letters, someone made…

Theo Marchetti · Oct 15, 2026 · 6 min read

Good Design Is Mostly About Saying No

Good Design Is Mostly About Saying No

The hardest part of design is not adding the clever idea. It is removing everything that gets in its way.

Theo Marchetti · Oct 11, 2026 · 6 min read

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